Pop-Up Cards and Stickers Highlight Company’s Newest Entertainment Trading Cards for Kids

Carlsbad, CA (June 30, 2010) – The Upper Deck Company, in conjunction with HIT Entertainment, is pleased to announce that it has just released the first trading cards of the #1 preschool property* and long-running television show Thomas & Friends™. Entitled “Thomas & Friends Sodor Adventures Collectipak™,” the 18-card set includes cool stickers, tattoos and pop-up cards of the most lovable characters from Thomas & Friends including Thomas, Percy, James, Emily, Sir Topham Hatt and more.

Rare, 1-of-1 collectible artists’ sketch cards discovered in company’s latest entertainment product are going off the charts in the secondary market

Carlsbad, CA (May 14, 2010) – Less than a month ago, the Upper Deck Company released its much-touted Marvel Iron Man 2 trading card set. On May 7, the actual movie premiered and the reaction from movie goers has been incredible. Collectors can’t get enough of Iron Man 2 collectibles and memorabilia and Upper Deck’s latest product launch has it all. From limited-edition autograph cards from stars like Mickey Rourke and Don Cheadle to rare movie-used costume cards, the Upper Deck set has collectors clamoring for a piece of the movie’s legacy. But what’s been most eye-popping is the reaction – and subsequent eBay postings – to the set’s artists’ sketch insert cards.

MUCH-ANTICIPATED LAUNCH TAKES PLACE APRIL 20, 2010

Carlsbad, CA (April 19, 2010) – Following the successful release of its first Marvel-based entertainment product in January, Super Hero Squad Trading Cards, the Upper Deck Company is now poised to release its second offering this week: Marvel Iron Man 2 Trading Cards! The 75-card base set chronicles the sequel to one of the hottest movies from 2008 and is expected to be a red-hot collectible for kids and adults alike.